HOW WE GENERATED $5.2M FOR A MAMA & BABY BRAND WITHOUT WASTING AD SPEND
[65% INCREASE IN RETURN ON AD SPEND COMPARED TO THE PREVIOUS YEAR]
When Blossom & Pear met us...
They had been boosting posts
They had searched for the right freelancer
They had built a brand with strong reviews
And they knew they could build this business into a world-wide brand that could provide for their families
Blossom & Pear is run by two childhood friends, Leah and Lauren, who had turned a passion project into a beloved brand in the mama and baby space. But by 2019, they were still only making $7K/month, unsure of how to grow beyond organic sales. With one of the founders preparing for a major move across the world, the pressure to scale felt real, but the path forward with paid ads felt confusing and unpredictable.
The Problem
Blossom & Pear recognized that despite their beautiful branding and products, they had plateaued. They needed an agency who not only understood paid ads but who also understood their niche, their audience, and their dreams. They wanted someone who could help them scale into new countries, bring clarity to their numbers, and help them do it all without sacrificing their brand identity.
We began with a no-obligation audit of their ad account to assess whether paid ads could truly unlock the next level of growth - without wasting more money on trial-and-error. They'd worked with freelancers in the past but were still unsure if they could ever get the return they needed.
So we did a free, no obligation, no strings attached audit and here's what we found...
Weak Website Conversions
Conversion rates on the website weren’t where they needed to be to support scalable paid traffic, so we couldn't recommend paid traffic without updating it.
Product Overwhelm
They had too many products in their catalog and were spreading their ad budget too thin. There was no clear focus or strategy for hero products.
Lack of Strategy
Their product launches weren’t being fully monetized. There was no strategy around how to build buzz, capitalize on demand, or keep momentum after.
The Solution
We first audited their ad account and discovered that poor website optimization was a bottleneck for conversions. We immediately advised that, regardless of who they worked with, they needed to improve their site experience to lift conversion rates.
Further in the audit we found that they were spreading spend across too many SKUs, so performance was diluted. We tested and identified high-performing hero products to focus spend on.
Additionally, there was no system in place to build anticipation around their product launches, which was a huge missed opportunity. We built strategic launch plans that helped drive urgency and demand, and allowed them to extract more revenue from their hard work.
When we began working together, we implemented all of these strategies so that they could scale their brand without losing profitability or burning out.
The Results
Facebook Ads revenue hit $4.9M in 2024 alone at a 5.7X return on ad spend while TikTok Ads added $355K in revenue with a 6.4X return on ad spend.
Opening up a strong new channel of distribution with TikTok helped them diversify their risk and find incremental sales for the brand.
Beyond opening up a new channel of distribution, they were also able to finally expand internationally, which aligned nicely with a personal move out of the country.
Blossom & Pear experienced a 41% increase in purchases year-over-year and in less than 12 months, they not only increased revenue but also hit major life milestones, including buying their dream homes and opening their dream storefront.
This mama and baby brand went from $7k months when they started working with us to consistent $500k months on Shopify.
In less than 12 months, we increased purchases by 41% and now they've gone from $7k months to hitting consistent $500k months on Shopify.
65% increase in ROAS
Even after already seeing success with us in prior years, they experienced a massive increase in return on ad spend.
41% increase in purchases
They had growth in revenue, not just ad spend. We scaled true demand from paid ads year-over-year by 41% in purchases.
New Physical Storefront
The founders were able to open the physical storefront they always dreamed of, a milestone that made the growth feel truly real.
Here are the services we provided to get Blossom & Pear these results
Website Optimization
Add a non-marketing explanation for why this service and what role it played in getting the desired outcome. Don't get too techy in your explanation.
Facebook & Instagram Ads
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Product Strategy
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TikTok Ads
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Results like these are replicable. How do we know? Because it's what we live and breathe.
We help Shopify Stores generate more revenue using paid traffic so that they can scale predictably and live out their dreams.
Curious if your business can get results like this? Find out on a free strategy call to see if we can help your business grow through Facebook, Instagram, and TikTok ads.
We Help Shopify Stores Scale With Paid Traffic
You know paid traffic on platforms like Facebook, Instagram, and TikTok are the key to finding new customers and scaling, but you don't have the bandwidth or expertise to make it happen with constantly changing algorithms and an increasingly more complicated ads interface.
If you've ever tried to run ads before, you'll understand exactly how much more complicated they really are - and that doing them wrong will end up costing thousands in missed opportunities or in mistakes. We let Shopify store owners focus on what they do best by taking the whole paid traffic process off their hands.
We'll optimize your website for conversions, [service component 2], identify the right product strategy for ads, and then launch your paid ads until we've scaled right past your goals!
The reason it works lies in the integrity and caliber of our team - we won't even offer to work with you if we're not confident we can get you the results you're after.
AS SEEN ON
Ads Uncorked is an agency that specializes in scaling e-commerce brands on Shopify using paid traffic platforms like Facebook, Instagram, and TikTok. As a close-knit team of specialists, we create ads strategies that allow brands to scale predictably.
In addition running paid traffic, we excel at website optimization and the strategy behind finding more customers and selling more product online that let you focus on what you do best while we scale your business.
We've trained with some of the world's top digital marketers and our founder, Jenny Parulski, is a speaker on paid traffic and as been featured across publications on ads strategy.
Website optimization to maximize the return on every ad dollar
Product strategy to identify winners in your product mix
Scroll stopping creative to capture new customers where they spend most of their time (in newsfeeds)
Reporting to zero in on what's working and how to leverage it
Communication so you're never left wondering
Please note that you need to be willing to invest in your own ad spend to get results from paid traffic - no tire kickers please! We work with businesses who believe in their businesses and are ready to take action.
Website Optimization
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Identifying Ideal Customers
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Finding The Right Hooks
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Scroll-Stopping Creative
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Product Strategy
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Real Time Analytics
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Don't Take Our Word For It...
Hear It Straight From Our Clients
Remember When We Said We Could Do It Over And Over Again?
Generated 3x revenue for a faith-based Shopify store in under 3 months
Catholic Sprouts, a faith-based Shopify store, has been able to 3x their revenue with Facebook ads after just 3 months of working together. Lead generation to grow their email list combined with strategic ads to their physical product led to immediate growth without wasted ad spend.
Helped a luxury home decor Shopify store $4k into $36k in less than 4 weeks and then reach their first million
This luxury home decor e-commerce store was afraid to sink money into ads without a solid return, but they soon reached a 329% return on ads that left them feeling confident and excited about scaling.
Generated the first 1 million for Rally Felt & Co. children's Shopify store and 4x'd their revenue growth in less than 3 months.
This children's product based on a popular children's books with was about to [quantitative logical outcome] without [thing they don't want] in [time span]. More importantly, [emotional and/or qualitative outcome].
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Important Earnings and Legal Disclaimers
We believe in hard work, adding value and serving others. And that’s what our programs are designed to help you do. We can not and do not make any guarantees about your own ability to get results or earn any money with our ideas, information, programs or strategies. We don’t know you and your results in life are up to you. Agreed? We’re here to help by giving you our greatest strategies to move you forward, faster. However, nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.